Experience Design
Live Savannah

An initiative and collaboration between Hewlett Packard and SCAD, Live Savannah created experiential and interface design across Savannah, Ga that bridged the gap between print and digital.
Using HP’s Link Reader app, groups of students developed campaigns around uncovering historical information and improved on the user experience of the technology through an interface redesign. Through the university’s Collaborative Learning Center, selected students of different majors teamed up to solve creative problems for a real client.
SCAD + HP Collaboration
Adobe Creative Suite

Fall Quarter - Revealing Historic Savannah

Role: Campaign Materials | Presentation | Video Direction/Production
The team created a network of live locations, creating custom content for 20 SCAD buildings spread around Savannah. Tourists could start exploring Savannah from multiple entry points; watermarked maps, scannable plaques at each live building, and small takeaway cards from each location. Once scanned, users were immediately provided with historical context for the building they were looking at with a video slideshow. They could then choose to experience an interior tour video, look at student work from the majors in that academic building, or browse nearby attractions including restaurants, landmarks, and shopping. Over 80 business were also apart of the live network. Scanning small stickers on their windows provides users with historical information about the store and links to their website.

Case study video

Spring Quarter - Refining the Experience

Role: Art Director | UI Design | User Testing | Video Co-direction & Motion Graphics
Through implementing LiveSavannah, many flaws of HP’s current app were realized. Issues and missed opportunities that could allow for business to create custom content on their own that would be compelling enough to engage users. The Spring team took on the task of redesigning LinkReader entirely, beginning with research into what both sides of the product wanted. Data and responses were collected from business owners and regular users, which were used to create concepts and prototypes for both the app and a content creation studio used on a desktop. These were tested multiple times before developing final hi-fidelity prototypes to present to executives of HP at the end of the project.

Watermarked content had the ability to do much more than provide the user with plain information, or simple media like videos. The team developed concepts in which the user could perform a variety of tasks from the app like Share Files and Events, Mark their place in line, view and redeem special deals for a business, or be directly connected with menus or other updateable information. The app became far more functional and useful, leverage the benefits of invisible watermarks and the data they are able to link users to. ▧

Case study video
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